About graphic design and corporate identities.
I was early in understanding the power and precision of making graphics on the computer.
I bought a Mac SE/30 in 1988 and found a tool that could harness my creativity.
When starting Jesper Design in 1997, I continued to work with graphics as a side part from my focus on products.
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With a sensitive eye, a clear vision and a curiosity of what is possible, I found an edge.
I refined the craft, got more and more to do and started build a team, with Mattias in 2000.
Find below some fragments of work between 2000-2010.

Exploring possibilities, gaining a momentum.
Always with the driving force curiosity.
Many stories to be told, from early mornings in an apple valley to late nights in Milan.
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Then deciding to focus on the essential, where the passion was.
Resetting the goal to my what I find most rewarding.
Finding out that closing one doors opens others.
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