New season, new iPhones, new colours. But that is only on the surface. We have also refined the design, pushed the eco friendliness, simplified the packaging, streamlined the transportation. The Bold design is seen everywhere, but those who now, they know where it all started. Passion to design, dedicated to perfection. Bold is not only a design, it is a legacy. Below you fins colours introduced for the autumn winter 2023/24. In February we we launch more colours, bolder options more saturation.